12th Man Technology
30-Day Content Playbook

2–3 posts per day across Instagram, Facebook, TikTok · Aggie-first voice

30 Days 75+ Posts 20 Reel Ideas 5 Content Pillars

This playbook positions 12th Man Technology as the go-to tech retailer for the Aggie community — not just a store, but a partner in the college experience. Every post should feel like it was written by someone who bleeds maroon, not a corporate marketing team. Mix urgency, community pride, and genuine value to drive foot traffic and trust.

Technology Guarantee Insurance Discounts Aggie Engagement
💻
Technology Pillar

Showcase the products you carry — Apple, Dell, Lenovo, Microsoft devices — with specs that matter to students (battery life, weight, display). Tie to real use cases: late-night papers, recording lectures, running engineering software.

  • New arrivals + seasonal drops
  • Head-to-head comparisons
  • "What laptop for your major?" content
  • Accessories and bundles
🔄
Guarantee Pillar

The free loaner program is your biggest differentiator. Tell this story relentlessly — especially around finals. A student whose computer breaks before a deadline is in panic mode. You solve that. Make them feel it before they ever need it.

  • Loaner program highlights
  • "What happens when your laptop dies" scenarios
  • Turnaround time stories
  • Customer testimonials
🛡️
Insurance Pillar

Parents are paying for these devices. Students are living away from home for the first time. Insurance is the peace-of-mind sell — for both. Hit the "your parents aren't there to fix it" angle and the "accidents happen at college" angle hard.

  • Coverage explainers
  • Accident scenario posts
  • Parent-targeted content
  • Warranty vs. no-warranty comparisons
🎓
Discounts Pillar

Education pricing on Apple, Dell, Lenovo, and Microsoft is a significant financial win. A&M students, faculty, staff, and former students all qualify. Make it impossible not to know about this. The "you're leaving money on the table" hook works every time.

  • Savings calculator-style posts
  • Brand-specific discount spotlights
  • Faculty/staff dedicated posts
  • Former student (Association) tie-ins
🏈
Aggie Engagement

Score reactions, campus news, recruiting, university milestones. These posts exist to build reach, be shared, and show you're part of the community — not just selling to it. Keep them short, enthusiastic, and brand-consistent. Tie tech back in when natural.

  • Game day score reactions
  • Recruiting/signing announcements
  • Campus news (new president, etc.)
  • A&M anniversary/milestone posts
📅
Posting Cadence

Aim for 2–3 posts per day. Never post two of the same pillar back-to-back. Lead with your strongest post in the morning (7–9am). Midday is good for Aggie engagement. Evening (6–9pm) is best for discount or insurance content when students are relaxed.

  • Morning: Product / Tech posts
  • Midday: Aggie or Guarantee posts
  • Evening: Insurance or Discount posts
  • Reels: 2–3x per week minimum
Tech Guarantee Insurance Discounts Aggie
WEEK 1 — Days 1–7
01
Day 1 — Monday
Launch Week / Intro Posts
Tech Guarantee Aggie
▼
1
TechnologyCarousel
Apple. Dell. Lenovo. Microsoft. All in One Place — With Education Pricing.
"You don't have to drive to Houston or order from some website and hope it arrives. We've got every major brand in stock, in College Station, ready for you today."
Carousel: Slide 1 — all four brand logos on a clean maroon background. Slide 2 — "In stock now." Slide 3 — "Education pricing available for students, faculty, staff, and former students." CTA: "Come see us on [address]."
#12thManTech #AggieLife #CollegeStation #TexasAM #GigEm
2
GuaranteeGraphic / Text-Forward
Your Laptop Breaks. You Still Turn In the Paper.
"When your computer needs repair, we give you a free loaner — no waiting, no excuses, no missed deadlines. That's not just a policy. That's a promise."
Bold graphic design. Large text overlay. Show a student confidently typing on a loaner. CTA: "Ask us about our free loaner guarantee."
#FreeLoanerGuarantee #12thManTech #AggieProblems #CollegeLife
3
Aggie EngagementGraphic / News React
Big news out of College Station — Susan Ballabina named sole finalist for A&M President 🏛️
"A 30-year Aggie through and through. We're excited to see what's next for Texas A&M. Gig 'em, President-elect Ballabina! 🐾"
Use A&M official brand colors. Keep it celebratory and non-political. This is an engagement post — expect strong organic reach among Aggie followers.
#TexasAM #GigEm #AggieForever #12thManTech #CollegeStation
02
Day 2 — Tuesday
Apple Education + Insurance
Discount Insurance Tech
▼
1
DiscountGraphic / Savings Hook
Aggies Save Up to $200 on Apple. Are You Using Your Discount?
"Your .tamu.edu email unlocks Apple Education Pricing on MacBooks, iPads, and more. Come in and let us help you use it — before you pay full price somewhere else."
Show a MacBook with a "Aggie Price" sticker graphic overlay. CTA: "Bring your .tamu.edu email to the store."
#AppleEducation #AggieDiscount #12thManTech #TexasAM #CollegeStation
2
InsuranceStory-Driven Graphic
Mom's Not There to Fix It This Time
"Your laptop falls off the dorm desk at 2am. Who do you call? We've got you — with insurance plans built for college students who live life in full speed."
Relatable scenario image — coffee spill, laptop on floor, etc. Add "Protection plans starting as low as $X/month" if pricing is available. Build fear, then solve it.
#LaptopProtection #CollegeStudents #12thManTech #PeaceOfMind
3
TechnologyProduct Spotlight
The MacBook Air M3 — Lightest Thing in Your Backpack
"All-day battery. Zero fan noise in the library. Blazing fast for every class. The MacBook Air M3 is still the best college laptop money can buy — especially with your education discount."
Clean product photo. Specs callouts on the image: battery life, weight, chip speed. CTA: "In stock now at 12th Man Technology."
#MacBookAir #Apple #12thManTech #AggieLife #CollegeStation
03
Day 3 — Wednesday
Dell + Guarantee Deep Dive
Tech Guarantee Aggie
▼
1
TechnologyProduct Carousel
Dell Education Pricing Is Real — And Aggies Qualify
"Dell's education store is available to A&M students, faculty, and staff. XPS laptops, Inspiron workhorses, and more — at prices you won't find at Best Buy."
Carousel: Slide 1 — Dell XPS. Slide 2 — Inspiron. Slide 3 — "Who qualifies?" Students, faculty, staff, former students. CTA: "Come in and let us walk you through it."
#DellEducation #AggieDiscount #12thManTech #TexasAM
2
GuaranteeFAQ Style Graphic
How Does the Free Loaner Program Actually Work?
"Q: My laptop is broken. What do I do? A: Bring it to us. We'll assess it, start your repair, and hand you a loaner the same day. Keep working. Don't miss a beat."
Simple graphic design. Q&A format — 3 questions max. Keep it scannable on mobile. End with: "No other tech store in College Station does this."
#FreeLoanerGuarantee #12thManTech #LaptopRepair #CollegeStation
3
Aggie EngagementPoll / Engagement
What laptop did YOU bring to A&M? 👇
"MacBook, Dell, Lenovo, or something else? Drop it in the comments and tell us if you regret it or love it. We'll tell you how to get the most out of it — and how to protect it."
Use a simple poll or "comment below" format. Great for comments engagement. Follow up in the comments with quick tips per laptop brand.
#AggieLife #CollegeLife #12thManTech #LaptopLife
04
Day 4 — Thursday
Insurance + Lenovo + Former Students
Insurance Tech Discount
▼
1
InsuranceParent-Targeted Graphic
For Parents: The One Thing You Can Do Before Move-In Day
"You spent $1,200 on a laptop for your Aggie. What happens if it breaks? Our protection plans cover accidents, damage, and repairs — so you both can stop worrying."
Target parents explicitly. Use language like "peace of mind" and "protect your investment." Recommend sharing this post with parents. Great for Facebook reach.
#AggieParents #TexasAM #12thManTech #LaptopInsurance #CollegeReady
2
TechnologyProduct Spotlight
Lenovo ThinkPad — The Laptop That Engineering Majors Swear By
"Built like a tank. Runs CAD, MATLAB, and every simulation you'll throw at it. The ThinkPad has earned its reputation in every lab and lecture hall in the country."
Major-specific targeting is powerful. Use engineering student imagery. Add a "Available with Education Pricing" callout.
#Lenovo #ThinkPad #AggieEngineering #12thManTech #TexasAM
3
DiscountFormer Student Spotlight
Still an Aggie? Your Education Discount Didn't Expire.
"Former students — your Association membership still qualifies you for education pricing on Apple, Dell, Lenovo, and Microsoft devices. Come in and let us help you save."
Great reach post — former students share heavily. Use "Once an Aggie, Always an Aggie" framing. Tag The Association of Former Students if possible.
#AggieForever #FormerStudents #TexasAM #12thManTech #AggieDiscount
05
Day 5 — Friday
Microsoft + Guarantee Story + Game Day
Tech Guarantee Aggie
▼
1
TechnologyProduct Spotlight
The Surface Pro — When You Need a Laptop and a Tablet in One
"Note-taking, presentations, creative work — the Microsoft Surface Pro handles it all. And yes, A&M students get education pricing on this too."
Show student using Surface in class, stylus in hand. Clean and aspirational. Microsoft education discount CTA at end.
#MicrosoftSurface #12thManTech #AggieLife #CollegeStation
2
GuaranteeCustomer Story / Testimonial
"I had a paper due the next morning and my laptop died at 9pm."
"[Customer name] came in, we got her a loaner in under 30 minutes, and her paper was submitted on time. That's what the free loaner guarantee is about."
Use a real customer story if available. If not, use a fictionalized-but-realistic scenario clearly labeled as an example. Authentic testimonials perform best here.
#RealStory #12thManTech #FreeLoanerGuarantee #AggieLife
3
Aggie EngagementGame Day Hype
It's Friday. You Know What That Means. 🏈 Gig 'em, Aggies.
"Game day is almost here. Whether you're in Kyle Field or streaming it, don't let a dead laptop or dying phone ruin the weekend. We're open. Come see us."
Tie the game day energy naturally back to the store. Mention hours if relevant. Great for Friday morning engagement.
#GigEm #AggieFootball #12thManTech #TexasAM #KyleField
06
Day 6 — Saturday
Score Reaction + Faculty Discount + Insurance
Aggie Discount Insurance
▼
1
Aggie EngagementScore Reaction Graphic
[POST GAME] — Score reaction graphic with final score
"[Win]: BTHO! Aggies take [opponent] [score]. Kyle Field was LOUD tonight. Gig 'em! 🐾 [Loss]: We'll get 'em next time. Still proud of our Aggies. Gig 'em."
Prepare two versions — win and loss. Simple, fast to post. Do NOT post until official final score. These reliably get strong organic engagement.
#AggieFootball #GigEm #12thManTech #TexasAM #BTHOEverybody
2
DiscountFaculty & Staff Spotlight
Faculty & Staff: You've Earned It. Use Your Education Discount.
"A&M faculty and staff qualify for education pricing on Apple, Dell, Lenovo, and Microsoft. We make it easy — just bring your A&M credentials and we'll handle the rest."
This segment is often ignored by other retailers. 12th Man Technology can own this. Great reach with the academic professional audience on Facebook.
#TAMU #FacultyAndStaff #TexasAM #12thManTech #EducationDiscount
3
InsuranceScenario Graphic
Dorm Life Is Rough on Laptops. Here's Why That Matters.
"Beds, backpacks, coffee, and concrete floors — dorm rooms are not laptop-friendly. Our protection plans cover the real-world accidents that warranties don't."
Illustrate 3 common scenarios: drop, liquid damage, theft. Make it visual and relatable. CTA: "Ask about coverage when you buy your next device."
#DormLife #LaptopInsurance #12thManTech #CollegeLife #AggieLife
07
Day 7 — Sunday
Study Mode + Week Recap
Tech Guarantee
▼
1
TechnologyLifestyle / Relatable
It's Sunday. Your Laptop Better Be Ready for the Week.
"Charge it. Update it. Back it up. And if something's been feeling off with it — bring it by this week. We'll take a look for free."
Conversational Sunday post. Low-pressure. CTA for free diagnostic checkup drives foot traffic. Great for building trust.
#SundayStudy #AggieLife #12thManTech #CollegeStation
2
GuaranteeStats Graphic
This Week at 12th Man Technology — By the Numbers
"[X] repairs completed. [X] free loaners out to Aggies who needed them. [X] students set up with education pricing. Another week keeping Aggieland connected."
Fill in real numbers — track them this week and make this a recurring Sunday format. Consistent weekly stats posts build credibility fast and reward loyal followers. Add a simple graphic with tally-style numbers.
#WeekInReview #12thManTech #AggieFirst #CollegeStation
Tech Guarantee Insurance Discounts Aggie
WEEK 2 — Days 8–14
08
Day 8 — Monday
Apple iPad + Insurance + Aggie Athletics
TechInsuranceAggie
▼
1
TechnologyProduct Spotlight
The iPad Is the Best Study Companion You're Not Using
"Annotate PDFs, record lectures, use Goodnotes for handwritten notes — and bring it to class without a 5-lb backpack penalty. Education pricing available for Aggies."
#iPad #AppleEducation #AggieLife #12thManTech #StudyHacks
2
InsuranceValue Comparison
$1,400 Laptop. $0 Protection. Does That Add Up?
"Most students wouldn't drive an uninsured car. But they'll carry an unprotected laptop everywhere for four years. Our coverage plans cost less than you think — and they cover more."
#LaptopProtection #CollegeLife #12thManTech #Insurance
3
Aggie EngagementAthletics Hype
Aggie [sport] update — [score/result] 🐾
"Whether it's football, baseball, basketball, or track — we follow every Aggie team. Post your result reaction here with current sport/opponent/score."
#AggieAthletics #GigEm #12thManTech #TexasAM
09
Day 9 — Tuesday
Lenovo Education + Guarantee FAQ
DiscountGuarantee
▼
1
DiscountSavings Breakdown Graphic
How Much Can You Actually Save on a Lenovo? Let's Break It Down.
"Lenovo education pricing saves A&M students up to $150+ on select models. Over 4 years, that covers textbooks, gas money, or game day tickets. Every dollar counts in college."
#Lenovo #EducationPricing #AggieDiscount #12thManTech #CollegeStation
2
GuaranteeMyth-Busting Post
Myth: "Repairs take forever and I can't go without my laptop."
"Fact: We give you a free loaner the same day you bring your device in. You keep working. We keep fixing. No downtime. No excuses. That's the 12th Man guarantee."
#MythVsFact #FreeLoanerGuarantee #12thManTech #LaptopRepair
3
TechnologyMajor-Specific Post
Business Major? Here's the Laptop Built for Your Coursework.
"Excel spreadsheets, Zoom presentations, PowerPoint decks — the Dell Inspiron handles it all without fuss. And your education pricing makes it even easier to say yes."
#MaysBusinessSchool #AggieLife #Dell #12thManTech #TexasAM
10
Day 10 — Wednesday
Mid-Week Boost — Insurance Story + Discount
InsuranceDiscountAggie
▼
1
InsuranceScenario / Fear + Solution
Your Warranty Covers Defects. Our Coverage Covers Real Life.
"Dropped it? Spilled on it? Left it in a hot car? Standard warranties say no. Our protection plans say yes. That's the difference between covered and stranded."
#WarrantyVsCoverage #LaptopProtection #12thManTech #CollegeLife
2
DiscountMicrosoft Education Spotlight
Microsoft 365 + Surface = Education Pricing. Aggies, This One's for You.
"Microsoft education pricing applies to devices AND software for A&M students and staff. If you're in the Microsoft ecosystem, we'll help you get the most out of your discount."
#Microsoft #Surface #Microsoft365 #12thManTech #AggieDiscount
3
Aggie EngagementCampus Life Engagement
Finals Season Is Coming. Are You Ready?
"Backup your files. Charge your charger (yes, bring a spare). Make sure your laptop isn't one crash away from a meltdown. Come see us before the stress hits."
#FinalsMode #AggieLife #12thManTech #CollegeStation #StudyTips
11–14
Days 11–14 — Thu–Sun
Post Topics Overview
TechGuaranteeAggie
▼
D11
TechnologyDay 11 — Thursday
Post 1: "What's the best laptop for pre-med/health science majors?" [Tech Spotlight — Apple MacBook or Dell]
Post 2: Insurance — "Study abroad? We have coverage for that." International student angle. | Post 3: Discount — "How to use your Apple Education discount step by step."
D12
GuaranteeDay 12 — Friday
Post 1: Guarantee — "Weekend plans shouldn't include laptop stress. We're open." | Post 2: Tech — New arrival or featured accessory (AirPods, keyboard, mouse)
Post 3: Aggie — Game day hype post (score reaction if game is Saturday). Build pregame energy Friday evening.
D13
Aggie EngagementDay 13 — Saturday
Post 1: Score reaction graphic (game day result). | Post 2: "Did you know you can get a free diagnostic check on your device at 12th Man Technology?" CTA post.
Post 3: Insurance — "Protect your device like you protect your Aggie Ring. You wouldn't leave that uninsured." Emotional comparison post.
D14
TechnologyDay 14 — Sunday
Post 1: "Accessories that make college easier" — charger, hub, portable battery. | Post 2: Week-in-review stats graphic. | Optional 3rd: Warm, community-focused "Thank you for your support" post.
End of Week 2. Recap engagement, push people to follow, remind them of the free loaner guarantee. Build audience loyalty going into Weeks 3-4.
WEEK 3 — Days 15–21

Week 3 shifts toward social proof and urgency. Push testimonials, before/after repair stories, and countdown content if finals or a big A&M event is approaching. Increase reel production this week.

15–21
Week 3 Daily Post Map
Social proof + urgency week
TechGuaranteeInsuranceDiscountAggie
▼
15
GuaranteeDay 15 — Monday
Google Review / Testimonial Spotlight — Loaner Program
Feature a real 5-star review about the loaner program. Quote it on a graphic with the reviewer's first name + Aggie class year if available. "Don't take our word for it." | PM: Discount — "3 ways to save money on your next laptop." | Eve: Tech — iPad Pro spotlight for design/architecture students.
16
InsuranceDay 16 — Tuesday
Before & After: Cracked Screen → Fixed + Protected
Show a before/after of an actual repair (with customer permission, or use stock). Tie to insurance pitch: "Covered devices get repaired faster and at lower cost to you." | PM: Aggie — fun campus life engagement question. | Eve: Discount — education pricing reminder, all 4 brands in one graphic.
17
TechnologyDay 17 — Wednesday
"What laptop should I buy for [major]?" — Series Post #2
Architecture / Design: MacBook Pro M3 Pro. Nursing: iPad + Apple Pencil combo. Liberal Arts: Dell Inspiron. Ag Science: Lenovo ThinkPad. Show each with education pricing note. | PM: Guarantee — repair turnaround time callout. | Eve: A&M Athletics update or national signing day reaction.
18
Aggie EngagementDay 18 — Thursday
Throwback Thursday — A&M Anniversary / Milestone Post
Research a significant A&M founding date, tradition origin, or historical milestone for this week. "On this date in [year]..." Format — always end with "Gig 'em." | PM: Insurance — renters insurance + device insurance combo tip for off-campus students. | Eve: Tech — accessories bundle feature.
19
DiscountDay 19 — Friday
End of Month Sale Teaser / Weekend Promo
"Before you head to Kyle Field this weekend — come by and ask about our education pricing specials. No lines. No fine print. Just Aggie savings." | PM: Game day hype. | Eve: Score reaction post (Saturday game).
20
GuaranteeDay 20 — Saturday
We're Open on Game Day. Because Laptops Don't Take Weekends Off.
Hours callout + loaner guarantee reminder. "If something happened to your device this week, today's a great day to come in before the Monday crunch hits." | Also: Score reaction post after game.
21
TechnologyDay 21 — Sunday
Week 3 Recap: By the Numbers
Fill in real data: repairs, loaners, education pricing transactions, Google Review score. | "3 weeks of serving Aggies. [X] devices fixed. [X] loaners deployed. [X] students saved money with education pricing." | Preview: next week's special content.
WEEK 4 — Days 22–30

Week 4 closes strong with finals urgency, referral pushes, and long-term brand building. Drive action — not just awareness. Push Google reviews, word-of-mouth, and the loaner guarantee as a finals survival tool.

22–30
Week 4 Daily Post Map
Finals + referral + brand close
TechGuaranteeInsuranceDiscountAggie
▼
22
Guarantee
Finals Are Coming. This Is Not the Week for Your Laptop to Die.
"But if it does — we've got you. Free loaner. Same day. No excuses. Bring it in before the crunch and let us make sure you're ready." Pre-finals urgency post. Use countdown language.
23
Technology
Back to School Tech Checklist — Does Yours Stack Up?
Graphic checklist: Laptop ✓, Charger ✓, Backup drive ✓, Protection plan ✓, Loaner guarantee ✓. Last item is always 12th Man Technology. Shareable format.
24
Discount
Tell a Friend — And Save Together
"Know an Aggie who needs a laptop? Send them to us. Education pricing, free loaner guarantee, and real human service — not a 1-800 number." Referral-focused post.
25
Insurance
Summer Is Coming. Where's Your Laptop Going?
"Road trips. Beach bags. Home where kids and pets roam. Summer is rough on devices. Make sure your protection plan travels with you." Off-campus/summer planning angle.
26
Aggie Engagement
Congratulations to the Class of [Year] — You Earned It 🎓
Graduation season tie-in. "You've got a degree. Now protect the tools that helped you earn it. And if you're coming back for grad school — you still qualify for education pricing."
27
Guarantee
Google Review Ask — "Did We Take Care of You?"
"If we've helped you this semester — whether it was a repair, a loaner, or getting you set up with education pricing — we'd love a Google review. It helps other Aggies find us." Direct CTA for reviews.
28
Technology
Summer Upgrade Season Starts Now — Beat the Rush
"New MacBooks and Surface devices just announced. Education pricing is active. If you've been waiting for the right time to upgrade, this is it." Product timing urgency post.
29
Aggie Engagement
Recruiting Season Reaction — Who's Coming to Aggieland? 🐾
"The recruiting trail is heating up and Aggieland is calling. Drop your reaction in the comments — which commit has you most fired up this cycle?" High-engagement community post. Swap in a real recruiting announcement if one drops this week. Always gets comments.
30
Guarantee
Why Aggies Keep Coming Back — In Their Own Words
"We could tell you what makes us different. But we'd rather let our customers do it." Feature 3–5 of your best Google reviews on a clean graphic. Let the community speak. Rotate this format monthly — it never gets old and always converts.
Pull real reviews. Design them as quote cards in maroon and gold. Pin the best version to your profile. This is your strongest long-term trust-builder — and it works because the community already knows you.
#CustomerLove #12thManTech #AggieFirst #CollegeStation #RealReviews

These reel ideas are designed for Instagram Reels, TikTok, and Facebook Stories. Aim for 2–3 per week minimum. Short-form video is the fastest path to new followers and brand awareness in the 18–24 demographic. Keep most reels under 30 seconds. Authenticity beats production value every time.

TECHNOLOGY REELS
01
"What Laptop Should You Buy for Your Major?"

Fast-cut 30-second reel. Hold up each laptop and name the major it's best for. Engineering → ThinkPad. Design → MacBook Pro. Business → Dell Inspiron. Nursing → iPad. Energetic, quick, and highly shareable by major. Add trending audio.

TECH
02
Unboxing a Brand New [MacBook/Surface/ThinkPad] In-Store

Classic unboxing reel. Keep it clean and visual. Add text overlays with the specs and the education discount savings. "This Aggie saved $X today." ASMR-style works well for this format.

TECH
03
MacBook vs. Dell vs. Lenovo — 60-Second Head-to-Head

Three laptops on a desk. Speed comparison: open apps, type, battery callout. Don't declare a winner — end with "Come in and we'll help you decide." Drives in-store visits.

TECH
04
"What's New In Stock This Week"

Quick 20-second weekly drop reel. Show what just came in — new models, restocked devices, fresh accessories. Treats followers like insiders. Creates urgency and a reason to check back weekly. Great recurring content format with zero scripting required.

TECH
GUARANTEE REELS
05
"Your Laptop Just Died. Here's What Happens Next."

Dramatic 30-second storytelling reel. Student brings in broken laptop → staff hands over loaner → student back to working. Voiceover: "No missed deadlines. No excuses. That's the 12th Man guarantee." High emotional resonance.

GUARANTEE
06
Time-Lapse Repair — "From Broken to Fixed"

Sped-up video of a real device being repaired in-store. Show the process. Customers trust what they can see. Add text: "While this was getting fixed, the customer was working on a loaner." Transparency builds credibility.

GUARANTEE
07
"Things Other Stores Won't Do" — Loaner POV

List-style reel: "Most stores: [negative]. 12th Man: [positive]." Keeps the tone confident but not arrogant. End on the loaner guarantee as the ultimate differentiator. Use split-screen or text overlay format.

GUARANTEE
INSURANCE REELS
08
"The Worst Ways Aggies Have Destroyed Their Laptops"

Fun/funny list reel. "Coffee spill during a 7am class. Backpack fell off a bike on Texas Ave. Dog chewed the charger." Voiceover: "Protect it before it's too late." Humor drives shares. Tie to insurance CTA at end.

INSURANCE
09
"What Does $X/Month of Coverage Actually Cover?"

Explainer reel with simple text overlays. Break down what's included in a protection plan in plain English. No jargon. Students don't understand insurance — be the one who explains it clearly and they'll trust you.

INSURANCE
10
Parent POV: "I Bought My Kid a $1,400 Laptop..."

Film a staff member or parent figure speaking directly to camera: "Here's what I wish someone had told me before my kid left for A&M." Covers insurance, loaner guarantee, and education pricing in 45 seconds. High shareability with parent demographic on Facebook.

INSURANCE
DISCOUNT REELS
11
"How to Get Your Apple Education Discount in 60 Seconds"

Walkthroughs — step by step. Bring your email. Show your student ID. Pick your device. Save $100–200. Clean and functional. The step-by-step tutorial format performs incredibly well on TikTok. Save-worthy content.

DISCOUNT
12
"You're Literally Leaving Money on the Table"

Hook-driven reel. "If you're a student, faculty, staff, or former student at A&M — and you bought a laptop at full price — watch this." Walk through all four eligible groups and all four brands. Call to action: "Come in before your next purchase."

DISCOUNT
13
Savings Receipt Reveal

Show the before/after pricing on a device with education discount applied. "She paid $X instead of $X. Here's how." Receipt-reveal style content is highly engaging and shareable. Keep it quick — 15 seconds max. Use real customer (with permission) or demo scenario.

DISCOUNT
AGGIE ENGAGEMENT REELS
14
Game Day Countdown Reel — "Aggies in [X] Hours"

Quick hype reel for game day morning. Maroon graphics, crowd sound, countdown timer. End with store hours and "We're open before kickoff." 15 seconds. Post by 9am on game day for maximum reach.

AGGIE
15
Score Reaction Reel — Real-Time Celebration

Film a 10-second genuine reaction to an Aggie win right in the store. Authentic and unpolished works better than produced. Employees or customers celebrating. Post within 30 minutes of final whistle for maximum organic reach.

AGGIE
16
"Things That Are Sacred at Texas A&M" — Comedic List

Fun list reel: The Aggie Ring. Reveille. Kyle Field on a game day. Midnight Yell. "And apparently — your laptop right before finals." Ties culture to brand with humor. Extremely shareable. Use trending audio.

AGGIE
17
Move-In Week: "Your Tech Checklist Before Classes Start"

Fast-cut checklist reel targeting incoming students during move-in week. "Laptop ✓ Charger ✓ Protection plan ✓ Free loaner guarantee ✓ — We've got the last two covered." Post during move-in weekend for maximum reach with parents and students actively making purchases.

AGGIE
BEHIND-THE-SCENES REELS
18
"Day in the Life at 12th Man Technology"

Morning open to evening close. Show repairs coming in, customers leaving happy, loaner program in action, education pricing transactions. 60 seconds. Builds trust and humanizes the brand. People buy from people they like.

BEHIND THE SCENES
19
"Ask Us Anything" — Staff Q&A Series

One staff member per reel, answering a real customer question they get asked constantly. "People ask me all the time: 'Is AppleCare worth it?' Here's my honest answer." Builds expertise and trust. Treats the audience as repeat visitors, not strangers.

BEHIND THE SCENES
20
"What Comes In for Repair Most?" — Weekly Series

Weekly 15-second stat reel. "This week's most common repair: [screen cracks / liquid damage / battery replacements]." Show the device, explain the fix, plug the insurance/loaner tie-in. Low-effort, high-trust content that can be batched and posted consistently.

BEHIND THE SCENES